Yes, they’re watching you (and here’s why that’s okay)

Let’s talk about something no one really warns you about when you start becoming visible in business…

People start copying you.

They copy your social posts.
They copy your offers.
They even copy your prices—and undercut them.

We’ve had it happen more than once in our businesses. In fact, in every successful business I’ve run—it’s been a feature, not a bug.

At first, it stings. It feels personal.
But here’s what I’ve learned:

People buy from people.

They can copy your offer—but not your energy.
They can steal your idea—but not your impact.
They can undercut your price—but not your value.

They can’t be you.

And honestly? That’s your superpower.

Here’s the other thing…

All the time you spend scrolling their socials, watching what they post, tracking who they’re targeting, wondering if they’re taking your clients…

That time adds up.

Now imagine what would happen if you used those same hours to focus on your own growth.

→ Refine your client experience.
→ Improve your processes.
→ Double down on what makes you different.

That’s the stuff that wins.

Because while they’re busy trying to keep up with you…
You’ll be miles ahead—building a business that lasts.

And about pricing?

Please don’t get dragged into a race to the bottom.

If you know your numbers, trust your prices.
Because the competition may undercut you now—but they won’t be in business long if they don’t understand their own margins.

Hold your ground. Stay in your lane. Keep building.

They can copy your moves.
But they’ll never match your magic.

Have a great week.

Speak soon

Cherie