This might be why your business feels harder than it should

A few emails back, I talked about how easy it is for small business owners to fall into the trap of buying course after course.

The thinking usually goes something like this:
“If I just learn this one extra thing, I’ll finally crack it.”

And while learning is great, there comes a point where more information doesn’t move the needle — implementation does.

But here’s the part we often forget…

It’s not just about what we are consuming as business owners.
We also need to think about what our customers are consuming from us.

You see, you don’t need endless lists of services, products, or menu options.

We’re not supermarkets.

You only need a core few offers — done exceptionally well.

Sometimes more really is less.

When potential customers are faced with long lists, too many options, or confusing choices, it can overwhelm them. And when people feel overwhelmed, they don’t choose anything — they simply walk away.

I see this all the time.

Businesses offering:

• too many services

• too many variations

• too many “we also do this” options

And behind the scenes?
The owner is exhausted, juggling everything, and often not making the money they should be.

So here’s a simple exercise I encourage you to do if you have a bit of breathing space this weekend.

Take a look at everything you currently offer and ask yourself:

• Which services or products do I actually enjoy delivering?

• Which ones make me the most money?

• Which ones drain my energy or feel heavy?

• Which ones are low-margin but high-effort?

And here’s the interesting part…

Very often, the things you love providing are also the things that are most profitable.

How much lighter would your business feel if you were facilitating less, not more?

Fewer offers means:

• clearer messaging

• easier sales conversations

• better customer experience

• more energy for you

Cutting back doesn’t mean shrinking.
It means focusing.

So if you get the chance, sit with your list.
Strip it back.
And notice how it feels when you imagine running your business with a smaller, stronger set of offers.

You might be surprised how much clarity — and relief — comes from doing so.

Have a great weekend,
Cherie