This is why I'll never apologise for wanting wealth

Let’s talk about something we’re not supposed to talk about.

When I speak to women in business, there’s often this quiet hesitation.
They’ll tell me they want more time, more freedom, more balance.
But when we get to the part about money—it all gets a bit uncomfortable.

They don’t say they want to be wealthy.
They don’t say they want to make serious money.
They downplay their ambition like it’s a dirty secret.

Why is that?

Have we been trained to believe that a woman who wants financial success is… greedy?
That it’s somehow not attractive or respectable to want more?
That money makes us less nurturing, less humble, less ‘good’?

Let me say this clearly:

You do not have to apologise for wanting wealth.

I’ve worked with charities. I’ve been a foster carer. I’ve seen the real world up close.
And do you know where every major decision gets made?

At the top table.
Where the money sits.

That’s the truth.

So why shouldn’t socially conscious, local businesswomen build serious success?
Why shouldn’t you employ people in your community… pay your taxes… reinvest in causes you believe in… make your voice heard?

I would argue that we need more women like you with money in your hands.
Because money amplifies who you already are. And you’re the kind who does good.

Now, let me tell you a story I’ve never shared in full like this before.

My eldest son had his Covid vaccine when they were offered for his age range. A week later, he caught a cold.
Then came tonsillitis.
Then—suddenly—paralysis from the knees down.
By the time we got to A&E, it had spread. He was paralysed from the waist down.

He ended up staying in hospital for six months.

No idea what the outcome would be.
No idea if we’d get him back.

I was there. Every single day.

And that time, that presence, that care—it was only possible because I had my own business.
Because I had built something successful. Because I wasn’t chained to a 9-to-5.

But that wasn’t the only cost.

His NHS waiting list for a critical operation was over 18 months. We couldn’t wait.
So we went private.
Add in weekly physio, ongoing support, and more alternative therapies than my son would ever admit to… and the recovery so far has cost a five-figure sum.

And I don’t say that to impress you.
I say that because we were able to pay it.

And that might just be why his recovery has been better than others in the ward.
He had a worse prognosis—but he’s recovered better.
I think it came down to two things:

Money.
And mindset.

So no, I will never apologise for wanting to build wealth.
And neither should you.

Not for the handbags.
Not for the holidays.
And definitely not for the hospital stays.

Money gives you choices.
Money gives you options.
Money gives you power.

And when women have power—better things happen.

So if you’ve been hiding your ambition under a polite smile or an ‘I just want to help people’ line… I see you. But I’m calling you forward.

Because when women like you do well—everyone benefits.

Speak Soon

Cherie