Before you chase more clients, read this.

I had a conversation with a client this week that I think will resonate with many of you.

She came to me wanting help increasing the number of leads coming into her business each week. A very common goal—and absolutely something we can do.

But before we touched strategy, ads, or marketing campaigns, I asked her one simple question:

“If you had five new clients sign up this week—could you actually take them on?”

She paused. Then admitted—probably not.

And this is something I see all the time.

We’re so focused on getting more clients that we forget to check whether we’ve actually got the capacity to serve them.

Here’s the truth no one wants to hear:
📌 There’s no point throwing money at ads…
📌 …or building fancy lead funnels…
📌 …if you don’t have the systems, people or space to deal with what comes in.

In fact, it can do more harm than good.

If new enquiries aren’t followed up quickly…
If you can’t fit people in for weeks…
If the service feels rushed or patchy…

Then those leads turn cold, the customer experience suffers, and your reputation takes a hit.

So before you start chasing more, ask yourself:
🔹 Do I have time in my diary for more clients each week?
🔹 Will my current processes cope with increased demand?
🔹 Do I need to outsource or take someone on to support growth?
🔹 Is my follow-up process tight and fast enough to convert interest into bookings?

Sometimes the next stage of growth isn’t more customers…
It’s a better structure to handle them when they come.

Now, on a lighter note…

If you’ve got school-aged kids, I hope you’re surviving the final few weeks of term. 😅

I’ve spent every morning this week rummaging through the nearest piggy bank to fund friendship bracelets, guess how many sweets, tuck shops, and a mystery £1 here and there. Today? Toy sale and face painting—wish me luck at the school gate at 3pm!

Hang in there. You’re doing brilliantly—even if it feels a bit like juggling jelly some days.

And if your business needs a fresh pair of eyes on its structure, capacity, or growth plan—I’m just a message away.

Speak soon,

Cherie